While over 90% of a consumer’s time is spent on smartphones, only 53% of advertising budgets are being spent to reach them here. Can mobile data help advertisers make the successful switch to making a true investment and go digital-first? As a marketer, your biggest struggle is the effort to build a holistic persona of every user by combining all data assets across every touch point you have had with your users.

Join this webinar to learn:

• How you can really make the most of your user data to understand user context
• Analyse first-party and third-party data across channels to build unified audience insights
• Activate the right channels of engagement based on preferences across user cohorts

In case you cannot join the session, do sign-up and we will send you a recording of the webinar.

Presenters:

Praveen Das

Praveen Das is the Director of Products at InMobi and currently leads the data product roadmap at InMobi. Praveen is a product leader with over 5 years of experience in building and taking innovative mobile advertising and marketing products to market. Praveen has prior experience in the banking industry before joining the mobile ad tech and mar tech space.

Navin Madhavan

Navin heads InMobi’s strategic partnerships in India with enterprises to help them drive valuable insights and take meaningful action by leveraging their existing data sets and other strategic data partnerships that InMobi has. He also currently leads InMobi’s relationships with mobile app developers for media monetization. In his previous roles at InMobi, Navin has handled strategy & operations for InMobi’s global programmatic business, played a key role in InMobi’s B2B marketing efforts & been a part of the CEO’s office. Navin holds an MBA from IIM Bangalore and a degree in engineering from BITS-Pilani.