Market Research is critical for brands to understand what their consumers need. However, consumers are always moving at a quick pace and it is getting difficult for brands to keep up with them and stay relevant. The lack of “up-to-the-moment” insights is affecting brands since they are unable to catch their consumers at the right time, and in turn impacting their brand loyalty.

“Always-on” insights helps brands stay relevant and reach a larger audience in a shorter time span. With mobile being the primary screen in India and 90% of time online spent on mobile, brands need to be where their consumers are and make the shift to mobile. With “Always-on” insights, you can expect better speed, scale, and accuracy. #ThinkAlwaysOn is a new paradigm of research for professionals to get insights faster and more efficiently.

With our latest market research guide, you can hear from some of the leading brands on Driving Real Connections With Always-on Insights, and how consumer and market research professionals can make the most of it.