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InMobi发布《2017化妆品行业移动营销洞察报告》

近日,全球最大的独立移动广告平台InMobi发布了《2017化妆品行业移动营销洞察报告》,深入分析了移动互联网浪潮为传统化妆品行业带来的巨变,并对数字时代下如何做好化妆品行业的移动营销作了详尽解读。

该报告显示,2016年中国化妆品零售交易规模达到了5830亿元,增长率达到了20.4%,而预计到2018年,这一规模将超过8000亿元,我国的化妆品市场已稳步进入成熟期。

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