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InMobi发布《旅游行业移动营销洞察报告》

随着消费的升级,旅游行业迎来爆发式的增长,特别是随着移动互联网的高速发展,在线旅游也迈入了2.0时代。近日,InMobi也特别发布了一份《旅游行业移动营销洞察报告》,为帮助旅游行业真正“移动”起来提供了大量切实可行的干货。

据数据显示,2016年中国在线旅游市场的交易规模已达到了5903.6亿元,预计2017年全年将超过7100亿元,5年间增长了超过400%。市场规模不断扩大,竞争也在不断加剧,要从这片红海中突围,必须做好移动营销。

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