As telecom services continue to improve across Indonesia, the adoption of 4G technology has increased, leading to a significant change in consumer behavior. By 2021, more than 60% of the nation's total digital ad spending will go towards mobile. As Indonesia emerges as a dominant force in Global App Usage, this report deep dives into 4 relevant topics regarding the country's booming mobile advertising ecosystem, including:

• The growing demand for mobile video advertising
• Consumer retail behavior on mobile and offline
• Rising adoption of Programmatic's
• Overcoming fraud on mobile

Download the 2018 Indonesia Insights now, to understand the shifting developments in the nation's mobile advertising market.