To see how mobile video advertising is growing and evolving, InMobi analyzed over 750 billion mobile ad impressions globally dating from the beginning of 2016 all the way up to the end of March 2018.

The research explores how the rising demand for greater transparency and control has resulted in a programmatic-led video ecosystem that delivers higher efficiency to advertisers. We explored the increasingly central role in-app video plays in advertisers’ mobile strategies. Tens of thousands of campaigns were analyzed, which present growing investment alongside higher consumer engagement and conversions from in-app video.

Download this guide to see just how the ecosystem has evolved, and how those trends can help predict the future of mobile video advertising.