Microsoft launches the new Surface tablet through an innovative rich media campaign on InMobi.
Microsoft launched the campaign to achieve brand awareness for the new release of their tablet “Surface” in Japan. Surface being the first tablet from Microsoft, it was crucial to reach smartphone users to provide information about its features, functions and appeal.
![](https://www.inmobi.com/ui/uploads/case-studies/microsoft-phone.jpg)
目标
Microsoft Japan launched the campaign to achieve brand awareness for the new release of their tablet “Surface.” Surface being the first tablet from Microsoft, it was crucial to reach smartphone users to provide information about its features, functions and appeal
解决方案
Microsoft Japan chose to run a smartphone ad campaign using rich media.
![](https://www.inmobi.com/ui/uploads/case-studies/microsoft-logo.png)
目的
Brand awareness
瞄准
Smartphone users
平台
Android, iOS
结果
The campaign achieved high user engagement with the rich media creative that included animation banner
![](https://www.inmobi.com/ui/uploads/case-studies/microsoft-phones.png)