case studies

Discover How Mobile Marketers Are Leveraging InMobi

PUBLISHERS
  • Asian Paints drives in-store footfall using InMobi's Polygon Targeting

    Asian Paints drives in-store footfall using InMobi's Polygon Targeting

    Asian Paints partnered with InMobi to drive consumers to its newly launched multi-category home improvement store - "AP Homes." Consumers at places of interest (POI) were introduced to the entire range of home décor solutions on offer and discovered the nearest store using their smartphone through an interactive and immersive mobile ad experience.

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  • Indiabulls pioneers easy access to personal loans in India with the Dhani app.

    Indiabulls pioneers easy access to personal loans in India with the 'Dhani' app

    Indiabulls Dhani successfully transformed a traditionally retail, cumbersome process into an easy, online experience for consumers in partnership with Madison and InMobi. The brand leveraged their media and technology expertise to drive adoption of the personal loan app, with a promise of loan disbursals under three minutes. ‘Dhani' emerged as the number one personal loan app in India in 2018!

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  • LG gets mobile consumers ThinQTM-ing with augmented reality.

    LG gets mobile consumers ThinQTM-ing with augmented reality.

    LG launched its AI-ThinQTM powered smart TV range with the aim of bringing artificial intelligence to TVs in India. LG built a mobile-first, audio enabled rich-media creative for smartphone users to experience the smart TV features - all of this with minimal effort, totally unlike conventional channels such as store visits.

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  • Kellogg serves 'Food for Thought' to Young Indian Mothers using Mobile

    Kellogg serves "Food for Thought" to Young Indian Mothers using Mobile

    Kellogg joins India’s fight against malnutrition (launches a movement against skipping/skimping breakfast) and unveils the #BreakTheHabit of skipping breakfast campaign. Kellogg’s created awareness about the importance of breakfast and ‘actively’ engaged the key influencers - young mothers, using mobile.

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  • MONDELEZ INDIA GETS MOBILE VIDEO RIGHT WITH INMOBI EXCHANGE

    Mondelez India gets mobile video right with InMobi Exchange

    Mondelez International has been a pioneer in the marketing and advertising space with its adoption of digital and mobile. As a multinational brand with a presence in India for over six decades, Mondelez’s top marketing priority is driving business impact while safeguarding brand reputation. Mondelez leveraged programmatic video as a channel to meet its mobile marketing objectives.

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  • Huawei partners with InMobi to build Brand 'Honor' in India

    Huawei partners with InMobi to build Brand 'Honor' in India

    With an India-first approach, Huawei aimed to become the world’s third largest smartphone manufacturer and claim its share of the pie by encouraging smartphone users to adopt its flagship brand - Honor. Find out how Huawei leveraged a mobile-first Brand Eminence strategy to emerge as a leading smartphone brand in India.

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  • L’Oréal India: Beauty for all - Retail Consumer Experience in your palm!

    L’Oréal India: Beauty for all - Retail Consumer Experience in your palm!

    For over 200 years, L'Oreal - the iconic beauty brand, has provided affordable luxury to those who demand excellence. L’Oreal drove a retail experience for consumers in their palm through an interactive, rich-media ad unit with InMobi. With phenomenal results, the campaign won Gold for the Most Engaging Mobile Creative category at the Mobile Marketing Association #Smarties India 2018.

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  • McDowell's No.1 leverage mobile to battle the menace of drunk driving

    McDowell's No.1 leverages mobile to battle the menace of drunk driving

    McDowell's No.1, India’s largest selling alcoholic beverage brand, aimed to battle the menace of drunk driving.The brand launched its #JoinThePact campaign to discourage consumers from giving in to peer pressure. McDowell's No. 1 leveraged an immersive mobile video experience to drive awareness on the ills of drunk driving and to seamlessly effect driver bookings for consumers.

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  • Millennials, Indians, countrymen, lend me your ears! - UItimate Ears partners with InMobi to win big on mobile!

    Millennials, Indians, countrymen, lend me your ears! - UItimate Ears partners with InMobi to win big on mobile!

    The revolutionary brand Ultimate Ears, a subsidiary of Logitech, has been at the forefront of sound technology. The brand wanted to launch its WonderBoom Bluetooth Speakers in the diverse Indian market. Ultimate Ears partnered with InMobi to leverage the power of mobile targeting, to drive brand awareness and recall.

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  • McDowell's teams up with InMobi to bring the iconic no1 yaari campaign to mobile

    McDowell's teams up with InMobi to bring the iconic #No1Yaari campaign to mobile

    McDowell's, the Diageo India brand, was looking to reach out to and engage with its target audience by leveraging an exclusive music album. InMobi created a unique solution by working with Wynk Music to create an organic and viable presence for #No1Yaari Jam on mobile

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  • Swiggy partners with InMobi to drive high - quality user acquisition

    Swiggy partners with InMobi to drive high-quality user acquisition

    Swiggy is India’s leading food ordering and delivery app. Swiggy partnered with InMobi to drive high-quality app installs at scale across the top 7 metro cities of India. The InMobi solution helped drive higher installs by 2.6X.

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  • lazada pioneers effortless in-app shopping in southeast asia by leveraging InMobi’s performance solutions

    Lazada pioneers effortless in-app shopping in Southeast Asia by leveraging InMobi’s performance solutions

    Lazada is the biggest online shopping mall, in Southeast Asia, selling a wide range of products across 13 categories. Lazada partnered with InMobi to drive high quality app installs and engage users in a seamless online buying experience.

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  • Airy rooms partners with InMobi to drive high-quality installs and ongoing transactions

    Airy rooms partners with InMobi to drive high-quality installs and ongoing transactions

    Airy Rooms is a customer-centric services platform that disrupts the conventional hospitality industry in Indonesia through high end technology. Airy Rooms teamed up InMobi to drive end-to-end user acquisition and deliver successful remarketing campaigns.

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  • Tokopedia drives mobile growth in southeast asia by partnering with InMobi

    Tokopedia drives mobile growth in Southeast Asia by partnering with InMobi

    Tokopedia is Indonesia’s biggest online marketplace bringing together consumers and business owners, enabling the buying and selling of millions of products at best prices. Tokopedia partnered with InMobi to achieve high quality user acquisition. The partnership delivered stellar results, driving 12% of in-app transactions and 15% of new users.

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  • Playrix Reactivates Dormant Payers With InMobi Remarketing

    Playrix Reactivates Dormant Payers With InMobi Remarketing

    Playrix is a mobile game development company founded in 2004. Withseveral award winning titles Playrix has consistently been among the Top 50 Grossing Apps for iOS and Google Play since their release.

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  • Fashion & beauty marketplace app, LYKE, partners with InMobi to expand footprint in South-East Asia

    Fashion & Beauty Marketplace App, LYKE, Partners With InMobi To Expand Footprint In South-East Asia

    LYKE helps people discover and shop for the latest trends and styles from the most popular e-commerce stores in Indonesia. To become the preferred fashion app among female shopping enthusiasts, LYKE partnered with InMobi for high-quality user acquisition.

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  • Youzu Acquires High Quality Gamers With InMobi's Video Solutions In China

    Youzu Acquires High Quality Gamers With InMobi's Video Solutions In China

    Established in 2009 Youzu Interactive is a global entertainment company with blockbuster games such as League of Angels, Youth of Three Kingdoms and Furious Wings. Youzu Interactive Co. Ltd. partnered with InMobi, the largest independent ad network in China, to acquire quality gamers for ‘Youth of Three Kingdoms ’ at scale.

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  • OLX India Leverages InMobi To Acquire High-Quality Users At 50% Lower Costs

    OLX India Leverages InMobi To Acquire High-Quality Users At 50% Lower Costs

    As one of the largest online classifieds marketplace in India, OLX provides local communities in high-growth markets with vibrant online marketplaces: OLX connects local people to buy, sell or exchange used goods and services by making it fast and easy for anyone to post a listing through their mobile phone or on the web.

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  • Red Rock Apps Drives End-to-End Performance With InMobi in North America

    Red Rock Apps Drives End-to-End Performance With InMobi in North America

    Founded in the beginning of 2013, Red Rock Apps intended to target female fitness enthusiasts for its app – “Running for Weight Loss.” Red Rock Apps partnered with InMobi to acquire, engage and retain high-quality users in North America.

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  • Myntra helps Indian Mobile Users Stay Fashionable by Remarketing with InMobi

    Myntra Helps Indian Mobile Users Stay Fashionable By Remarketing With InMobi

    Fashion changes and fades, but style is eternal. Myntra, India’s leading fashion and lifestyle mobile commerce app,leveraged the InMobi remarketing platform to drive incremental sales from app users across shopping seasons.

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  • Sunsilk’s Mobile Campaign Drives 93% Lift In  Brand Preference ∓ 22% Lift In Purchase Intent

    Sunsilk’s Mobile Campaign Drives 93% Lift In Brand Preference & 22% Lift In Purchase Intent

    Sunsilk partnered with InMobi to create a rich media mobile ad unit that simulated a phone call from a popular youth influencer, nudging users to visit their closest pop-up salon to get a free "Sunsilk makeover".

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  • Cream Silk Leverages 360 Degree Creative To Revive Its Brand

    Cream Silk Leverages 360 Degree Creative To Revive Its Brand

    To revive their iconic brand in the minds of modern Filipino women, Cream Silk partnered with InMobi to create an immersive 360 degree mobile video ad unit showcasing highlights of their widely popular "Cream Silk Transformation" event.

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  • Rexona Employs Augmented Reality To Successfully Grow Top-of-mind Awareness

    Rexona Employs Augmented Reality To Successfully Grow Top-of-mind Awareness

    Rexona, wanted to launch their new product, Rexona Antibacterial Defense.They partnered with InMobi to build a one-of-a-kind augmented reality mobile ad unit to give users a real-life view of their surroundings, reminding them why they needed this product.

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  • Ponds Leverages Location Targeting To Educate Consumers On Pure White

    Ponds Leverages Location Targeting To Educate Consumers On 'Pure White'

    Ponds leveraged InMobi's advanced geo targeting capabilities to give users a real-time update on pollution levels in their current location and nudged them to use Ponds Pure White as an instant solution for all their skin problems.

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  • Samsung Promotes Its Brand New Galaxy S6 With Interactive Ads

    Samsung Promotes Its Brand New Galaxy S6 With Interactive Ads

    Samsung partnered with InMobi to create a personalized 'real-time battery identification' mobile ad unit, giving users a relevant demo on the fast charging capability of the all new Samsung S6.

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  • InMobi Creates World's First Augmented Reality Rich Media Campaign For Ponds Acne

    InMobi Creates World's First Augmented Reality Rich Media Campaign For Ponds Acne

    Ponds partnered with InMobi to create the world’s first face detecting augmented reality rich media mobile ad unit to give users a heightened brand experience and encourage them to try out the Ponds Acne 10-in-1 Solution.

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  • Mastercard leverages InMobi’s Superior Targeting Capabilities to Drive Reach and User engagement

    Mastercard leverages InMobi’s Superior Targeting Capabilities to Drive Reach and User engagement

    Mastercard leveraged InMobi's audience technology to reach out to mobile users and effectively convey why Singapore was not only an exciting family destination but also how Mastercard could enrich their overall holiday experience!

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  • Cornetto Engages Mobile Audiences With The 'Shake It Off' Campaign

    Cornetto Engages Mobile Audiences With The 'Shake It Off' Campaign

    To drive footfall to Cornetto's "Shake it off Battle" contest, Cornetto leveraged InMobi's cutting edge demographic and geo-targeting capabilities to deliver informative rich media ads that created an interactive experience.

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