Mobile ad network, InMobi has launched its native advertising platform that will allow developers to deliver ads non intrusively in-app. App developers and companies can now customize ads to suit the design and feel of the app.

Native ads enables app users to keep using the app without distraction from a jarring banner ad entry, while also appreciating the ad content.

The ad platform offers customization options, be it in-stream ads, icons or news feeds, with minimal development effort from app developers.“Our vision for this platform is to progressively grow the number of publishers and advertisers participating and contributing to this new ad ecosystem architecture. This means, we are looking for developers to work on the platform and then chime in with how we can customize ads even better for them. Similarly, we are hoping advertisers will increasingly ask for native interactions.” [official blog post].

In March 2013, the Mobile ad network had launched App Publish, an Android app store distribution platform.

According to a recent report by Gartner, the global mobile advertising spending is expected to reach $18 bn this year, up from the estimated $13.1 billion in 2013. The research firm projected that by 2017 it’s projecting the market will have sized up to be worth $41.9 bn.

InMobi ad network reaches 691 million monthly unique users in 165 countries across Africa, Asia, Europe, the Middle East, North America and Latin America.

Founded in 2007, InMobi builds mobile-first technology platforms that leverage advances in big-data, user behaviour, and cloud-based architectures to simplify advertising.

Original article posted here.