The native mobile advertising waters are getting crowded.

On Thursday, mobile advertising network InMobi announced the launch of its long-awaited native ads platform that allows app developers and mobile publishers to deliver what we are told is a more engaging, in-context, native ad experience to their end users.

Best of all, InMobi says its native ad platform can be used with minimal development effort.

"Mobile advertisers can now present their brands to users in a new, non-disruptive manner that is much more effective than traditional ad formats. The InMobi Native Ads platform simplifies the process of delivering native ads across multiple, discrete publishers by adapting a base set of creative assets like the logo, tagline, call-to-action, all in real time."

InMobi says its native ads platform is built atop the InMobi ad network, which means publishers can instantly access a wide range of global ad campaigns from thousands of advertisers on the InMobi ad network.

“Our mission is to consistently innovate and deliver engaging and non-intrusive ads to end users that do not compromise the app’s user experience,” says Pankaj Bengani, Vice President of Global Strategic Partnerships at InMobi. “This new platform, helps us deliver unparalleled value to app publishers through our relationships with top brands. Additionally, with over 700 million monthly active users on our network and our big data technology capabilities, we can deliver rich native-user experiences that drive greater engagement and revenues for our partners.”

To learn more about InMobi’s new platform, click here.

Original article posted here.