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Discover the needs of your consumers

Combine direct feedback and unaided mobile data sources to connect with your consumers and act immediately.

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Connected at the Speed of Today's Consumers

Connect with consumers wherever they are and capture authentic, real behavior. Mobile-first approach powers the largest reach and scale.
Always On
Use passive data and stated feedback to identify trends and consumer needs. Engage and respond in minutes, not months.
Accurate Insights
Trust the combination of carrier-verified, high-quality passive data, and AI-validated direct consumer feedback.

Use Cases

Brand Tracking

Track the health of your brand and your competitors using stated and passive mobile engagement data.

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Consumer Insights

Understand the digital DNA of your customers gathered from their mobile consumption data and location trends to create smart user segments.

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Media Effectiveness

Measure and dynamically improve marketing ROI by understanding the effectiveness of online and offline media campaigns.

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Concept and Creative Testing

Build high-performance campaigns. Use direct customer feedback and multi-variant testing to optimize campaign messaging and creatives.

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See How InMobi Pulse Works

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Direct Consumer Feedback

Easily create and run mobile market research surveys and combine with passive mobile data for an added layer of insight. In-app, mobile-native surveys deliver a seamless user experience and improve authenticity, while built-in AI algorithms ensure response validity.

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360° Actionable Insights

Get up-to-date answers with granular details using the dynamic and intuitive dashboards. Identify key drivers to improve the ROI of in-market campaigns. Proprietary machine learning algorithms find patterns in stated consumer feedback and map them against users’ behavioral mobile data to deliver key insights.

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Highest Quality Data

Combine robust unaided consumer data gathered from carrier signals and mobile SDK with stated feedback validated by proprietary machine learning algorithms. Make business decisions based on reliable, real-time data, including verified demographics, location, mobile behavior, social sentiment and competitive analysis.

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Precise Targeting

Reach niche audiences in real time and at scale using targeting criteria such as custom location, personas, device, demographic or behavioral attributes. The large respondent scale of 1.6 billion users combined with AI-driven response validation ensures that you get statistically significant results even with refined targeting.

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Customer Success Stories

  • We were impressed with the speed and efficiency of using InMobi Pulse. The targeting features allowed us to reach in-store visitors and collect real-time, genuine feedback on the customer experience 4x faster than our existing tools. We now have a richer understanding of our shoppers and are implementing changes to deliver a more delightful in-store experience

    Amit Doshi
    CMO, Lenovo India
  • Within a matter of weeks, the survey was deployed and we had a comprehensive dashboard to view results for as well as its competitors. This was incredibly helpful in understanding awareness and usage among our mobile audience. The results also highlighted quick wins to in-market campaigns that we could implement and have an immediate impact on traffic and conversion rates.

    Amie Lindaas
    Senior Manager, Research and Insights
  • Unlike most solutions in the market, InMobi Pulse delivered end-to-end measurement of a massive OOH campaign. The combination of accurate footfall analysis, deep consumer profiling, and robust measurement of brand lift was a true differentiator. Our client was able to optimize messaging, identify the drivers of campaign performance, and understand and validate the ROI on the OOH campaign - all in a single platform.

    Kelly Sexton
    Media Planner
  • InMobi Pulse helped us overcome the challenge of targeting enterprise customers in the digital world. This really helped us scale our research capabilities in a cost effective and speedy manner. The ease of conducting the studies was an added bonus. The combination of research skills and technology capabilities made InMobi a very valuable partner.

    Bhavna Diwan
    Asst. General Manager, Market Insights and Planning
  • InMobi Pulse allowed us to gain a unique understanding of our consumers’ needs, concerns, and purchase drivers necessary to redefine our go-to-market strategy. The accurate and genuine insights InMobi Pulse delivered became the foundation of our updated messaging, creatives, and content and is now reflected across our digital properties and marketing campaigns. We’re seeing clear results from implementing these recommendations - in increased traffic, conversions, and ROI.

    Gabrielle Zigi
    Director, Digital Marketing
  • What makes InMobi Pulse a truly differentiated platform is its ability to connect us with our target audience with granular precision. We have been able to gather consumer insights more efficiently and quickly, and the platform has set us up perfectly to tackle the limitations of traditional research methodologies.

    Umesh Krishna K
    General Manager, Brand Marketing
  • With the advanced targeting and location features of InMobi Pulse, we were able to accurately gauge consumer sentiment around the event and measure marketing ROI. The insights are a crucial input to our marketing plans and channel investment for the April Fools’ Fest event in 2019.

    Aanchal Chauhan
    Head, Digital Marketing and PR

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