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COVID-19

Insights and Resources for Managing Your Business

Our Perspective

The spread of COVID-19 has caused massive disruption to the lives of billions of people across the globe. As we adapt to deal with this growing crisis, the spending habits of consumers and their media consumption are witnessing substantial shifts. In an effort to help marketers and publishers better navigate this evolving situation, InMobi will be providing updated data and insights about changing trends in the digital media landscape.

Resources

Blog
EMEA
The Impact Of COVID-19 On Consumer Behavior In The Middle East
May 11, 2020 Read Now
Blog
EMEA
The Impact Of COVID-19 On Consumer Sentiment In The Middle East
May 11, 2020 Read Now
Blog
Australia
Covid 19 Consumer Insights - ANZ: Part 2
April 16, 2020 Read Now
Blog
North America
How COVID-19 Is Impacting Americans In April
April 24, 2020 Read Now
Report
Australia
Covid 19 Consumer Insights - ANZ: Part 2
April 17, 2020 Read Now
Report
India
Covid 19 Consumer Insights - India: Part 3
April 16, 2020 Read Now
Announcement
North America
Partnering With Industry Leaders To Make A Difference
April 14, 2020 Read Now
Report
SEA
Covid 19 Consumer Insights - SEA: Part 1
April 09, 2020 Read Now
Report
Indonesia
Covid 19 Consumer Insights -Bahasa version: Part 1
April 09, 2020 Read Now
Blog
India
Covid 19 Consumer Insights - India: Part 3
April 09, 2020 Read Now
Blog
North America
COVID-19 Impact On Mobile User Behavior
April 06, 2020 Read Now
Report
Asia Pacific
COVID-19 Consumer Insights - India: Part 2
April 03, 2020 Read Now
Report
Asia Pacific
COVID-19 Consumer Insights - ANZ: Part 1
March 30, 2020 Read Now
Blog
North America
How COVID-19 is Impacting Americans
March 25, 2020 Read Now
Report
Asia Pacific
COVID-19 Consumer Insights - India: Part 1
February 21, 2020 Read Now

Impact in Numbers

  • Consumer Behavior
    North America
    18%*
    of consumers aged 18-25 now say they are spending more money on entertainment.
  • Consumer Behavior
    North America
    54%*
    of consumers aged 18-25 said they are now streaming more TV.
  • Mobile Behavior
    North America
    40%*
    of all survey respondents said they are spending more time playing gaming apps.
  • Food Buying Behavior
    North America
    40%*
    of consumers said they are spending more on groceries.
* Source: InMobi Pulse Survey Conducted April 2-10

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