On May 25, 2018, the EU General Data Protection Regulation (GDPR) goes into effect across the European Union. GDPR replaces the 1995 EU Data Protection Directive. It is designed to standardize data privacy laws across Europe, to protect and empower all EU citizens’ data privacy and to reshape the way organizations across the region approach data privacy.
Rest assured, InMobi is fully committed to GDPR compliance across every aspect of our business. As a trusted partner of leading brands across the globe, InMobi is dedicated to protecting consumer privacy while generating value for our publisher partners and creating a safe and transparent marketplace for advertisers. As part of this promise to our customers, InMobi is dedicated to helping each and every one of our valued partners ensure they’ve taken the appropriate steps to ensure GDPR compliance.
GDPR is the new regulatory framework that protects the personal data of individuals in the European Union (EU) and must be adhered to by all businesses that collect or process such data.
The GDPR expands the definition of ‘personal data’ to mean any information relating to an identifiable person who can be directly or indirectly identified by reference to an identifier. This definition provides for a wide range of personal identifiers to constitute personal data, including name, identification number, location data or online identifier, reflecting changes in technology and the way organizations collect information about people.
the user whose data is being controlled or processed
the entity that determines the purposes and means of processing the data
the entity that processes personal data on behalf of the controller
Failure to comply with GDPR can result in strict penalties for non-compliant companies. As a trusted custodian of your data (either as a controller or a processor), InMobi is fully committed to compliance and to helping you on your GDPR compliance journey.
GDPR regulation will have a far-reaching impact on the digital advertising world as it prioritizes the security and protection of the personal data of all EU residents. While it puts new regulation on all the players in the ad tech ecosystem, it is also an opportunity for creating a direct and transparent relationship with the user that respects their rights and wishes to their own personal privacy.
GDPR places new compliance measures on both the data controller and the data processor, meaning the journey to achieving compliance will be a responsibility shared between advertisers, publishers, ad networks and others partners in the ecosystem.
As a trusted partner of leading brands across the globe, InMobi is committed to data protection and protecting consumer privacy while creating a safe and transparent marketplace for advertisers and generating value for our publisher partners.
InMobi will only store user data for commercially reasonable periods. We will also ensure that, in accordance with GDPR requirements, all individually identifiable data transferred outside of the EEA will be subject to appropriate documentation as recommended by GDPR.
InMobi will take every reasonable effort to safeguard user data and will provide you with timely notification of any data breaches as per the GDPR requirements.
If your app currently monetizes or has plans to monetize in the European Economic Area (EEA) in the future, you must become GDPR-compliant by following these six compliance measures:
For advertisers to maintain GDPR compliance, the following steps must be taken. If you provide users’ personal data to InMobi for campaign optimization:
To learn more about GDPR and let InMobi help in your journey to achieve compliance, please email gdprcompliance-group@inmobi.com
