From product testing to consumer feedback, InMobi Pulse offers a range of insights solutions for a modern day marketer
Understand brand health as well as your share of voice and position relative to competitors. Combine unaided behavioral data, social sentiment analysis and stated user preferences for a complete view of brand health in the “always on” dashboard.
Effective campaigns start with understanding the target audience. Create full “DNA Maps” of your customer segments to improve acquisition, conversion, and retention metrics.
Build campaigns that drive action. With InMobi Pulse, you can take the risk out of important decisions - for example, which messaging and creative assets to use for the biggest impact.
Track the effectiveness and brand lift for online and offline campaigns using a variety of metrics.
We were impressed with the speed and efficiency of using InMobi Pulse. The targeting features allowed us to reach in-store visitors and collect real-time, genuine feedback on the customer experience 4x faster than our existing tools. We now have a richer understanding of our shoppers and are implementing changes to deliver a more delightful in-store experience
With the advanced targeting and location features of InMobi Pulse, we were able to accurately gauge consumer sentiment around the event and measure marketing ROI. The insights are a crucial input to our marketing plans and channel investment for the April Fools’ Fest event in 2019.
What makes InMobi Pulse a truly differentiated platform is its ability to connect us with our target audience with granular precision. We have been able to gather consumer insights more efficiently and quickly, and the platform has set us up perfectly to tackle the limitations of traditional research methodologies.
Within a matter of weeks, the survey was deployed and we had a comprehensive dashboard to view results for Cars.com as well as its competitors. This was incredibly helpful in understanding awareness and usage among our mobile audience. The results also highlighted quick wins to in-market campaigns that we could implement and have an immediate impact on traffic and conversion rates.
